OFTC to Offer Social Media Marketing Workshop
In today’s technology driven world, customers are increasingly turning to the internet and social media websites like Facebook to find products and services. According to a study by the ODM Group, 74 percent of customers rely on social media networks to guide purchasing decisions.
To help local business owners better take advantage of digital marketing tools, Oconee Fall Line Technical College will offer a Continuing Education course on social media marketing. On Sat., July 22, from 9:30 a.m. – 4 p.m., the College will host a social media marketing boot camp. The hands-on session is geared towards small business owners, managers and professionals looking to use social media to help them reach more people and customers.
“Our Social Media Marketing Bootcamp is a full-day workshop that provides best practices, local and national real-world examples alongside interactive exercises to jumpstart your social media marketing,” said Kim David, OFTC’s Vice President for Economic Development. “Upon completion, participants will have a well-rounded understanding of how social media marketing can help their organization, business or lead to career advancement.”
Lakeshia Poole, a native of Sandersville, Ga., and owner of Jack of All Trades Media will lead the session. Poole has developed social media programs for a variety of companies and organizations including Wells Fargo, Moe’s Southwest Grill, Walmart, Habitat for Humanity, National Peanut Board, Boys & Girls Clubs of America and Oconee Fall Line Technical College. She’s provided social media training for an array of clients including franchise owners, pre-school educators, youth development professionals and as part of Social Media Week-Chicago.
This boot camp will be beneficial to:
· Busy business owners and entrepreneurs looking for ways to increase brand awareness and attract more customers.
· Non-profit, business, church leaders and managers seeking to better understand how to integrate social media marketing into their programs.
· Professionals wanting to expand their marketing skillset and use platforms to better promote their personal brand.
“Similar to physical fitness boot camps, our social media marketing boot camp aims to help participants generate results quickly by giving them access to the tools and techniques that work,” added Roger Byrd, manager for the College’s Business and Industry and Continuing Education departments.
Attendees will receive lunch, one-on-one consulting as well as take-home workbooks to apply the lessons learned. To ensure participants get the personal attention and the professional help they need, limited seats are available. To register, visit OFTC.edu or call 478-275-5988.